Vesak Festival is a festival created by Buddhist Education Centre as a way to celebrate Vesak Day BE 2559. This event goes for a week at Tunjungan Plaza Surabaya from May 28th – June 3rd 2015. It could attract more than 12.000 people in Surabaya to see 7 dioramas which tell us the story of Siddhattha Gautama. The iconic part of this event is a talking Buddha statue and a Giant Buddha (12.5 meters). This event have four value; Humanity, Gratitude, Share Happiness, and Do Good Be Good.
The challenge is to create a brand that could represents buddhism in a way that could modernise the feel of Buddhism which people always look as an old fashion culture. We create a brand using a modern visual that could represents the value of Buddhism in a fresh and modern feel.