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ROUSE BY DEVINA

The Newcomer

Client
ROUSE

Type
Website Design & Development

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DESCRIPTION

ROUSE was established in Surabaya , Indonesia since November 30th 2013 by Devina Christiani. Devina was 21 when she decided to start her own clothing line. She named her clothing line ROUSE for a reason. People who hear ROUSE for the first time, they thought it was from rose (flower), but it is not. ROUSE: read [rauz] – surprising news, something that can awake somebody up, cause somebody to be more active, etc.
ROUSE represents simplicity, effortlessly, also a combination between femininity and masculinity. Strong yet elegant looks at the same time are our characteristic. They want to inspire and bring out the confidence in women.