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OPTION BILLIARD CENTRE

Life is an Option. Choose it Wisely.

Client
OPTION BILLIARD CENTRE

Type
Brand Development

View Project
BACKGROUND

OPTION is a new billiard centre located at Citraland, Surabaya. It is designed as a place to play billiard with an idealism, a new concept that combines sports and lifestyle. It offers a smoke-free professional billiard centre with international standard. OPTION come as the only place in Surabaya with a differentiation and answer the needs of a particular community who crave for comfort in hanging out and playing billiard.

CHALLENGE

As a modern billiard place that offers a new concept in Surabaya. Option must be able to communicate the concept of their new values through their identity so that they’re able to convince the target market with their philosophy, new perspective and strong strategy.

SOLUTION

A unique identity is created to give the solution. Ship steering wheel with 8 spokes symbolizing the cardinal points. Steering wheel is selected as the perception of choices in life. As in the billiard game that involves a lot of decisions in choosing. A compass showed that they have to know their journey’s finish line. A strong and unique identity that could represents the company.