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KEPO MARKET

The Lights of Lampions

Client
Kepo Market

Type
Brand Identity

KEPO MARKET

Kepo Market is a platform for specially curated and carefully selected local brands based on their categories to show their products or services for youngsters and modern families in Surabaya. Visitors can enjoy the best local brands from around Indonesia in one place.

Kepo is an Indonesian slang language which is originated from Hokkian dialect, ‘Kaypoh’ which means ‘really curious’. However, some people makes another acronym of ‘KEPO’ which stands for ‘Knowing Every Particular Object’. This word ‘KEPO’ becomes our choice for the brand name to represent our feeling of curiosity to find great local brands and craving for new things that we have never experienced before.

The logo represents the essence of curiosity, which is a strong desire to know or learn something. We hide an easter egg in the logo which you can see on the ‘po’ part. It visualizes a face figure wearing glasses to represent the geekness and enthusiasm for finding out new things.