Visual Identity Creation
Choosing a university major has been one of the biggest problem among
high school students, and their parents. This problem sometimes even creates tension between students and their parents. One of the reasons is lack of information. Another reason is misperception. Jurusanku was established to become the specialist on providing information on university majors and their career paths with an objective approach via books, seminars, blogs, videos, infoletters, and many more.
As a company that are widely known throughout Indonesia, a fresh identity need to be created to accentuate Jurusanku as the pioneer in the world of information, especially in universities majors. With the idealism that were brought within the DNA of Jurusanku, it needs an icon creation that can show what’s Jurusanku is all about.
An icon was created to symbolize the philosophy that Jurusanku want to bring to the market. A simple lightbulb inside a bubble that represents a bright thinking inside each and everyone of Jurusanku’s audience. This identity will create a fresh look to show that Jurusanku is competent, innovative, and insightful.