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INTERNATIONAL CONFERENCE ON ENTREPRENEURSHIP 2015

Global Entrepreneurial Spirit

Client
Universitas Ciputra

Type
Brand Identity

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BACKGROUND

ICOEN 2015 is an international conference organized by one of the best university-based entrepreneurship in Southeast Asia, Ciputra University, in collaboration with several universities in Indonesia.

CHALLENGE

As an Entrepreneurship conference, it needs an identity that distinguish this conference with other similar global conferences. Creating a new image that is professional but not stiff. Being able to create an atmosphere of a modern Asian-style business in a different approach.

SOLUTION

ICOEN identity created by holding to the Asian culture. Identity is formed from pieces of the Asian continent, combined with the typical colors of Asia in mosaic pieces. Creating an iconic signature of an international conference that has never existed before.